I provide consultancy and advisory services to agency leaders to help you realise the full potential of your agency. This will look different for every agency depending on the size of your business, the challenges you’re facing or the goals you want to achieve, but typically it falls into 3 categories:
Board Advisory / NED - working with agency leaders at board level to provide ongoing advice and make sure that the business is on track to achieve its goals.
Strategic Consultancy - focused on addressing a particular challenge or achieving a specific objective.
Growth Strategy - helping retain and grow clients, generate a pipeline and win new business.
Learn more about the services I provide below, or get in touch to discuss how I might be able to help.
Consultancy and advisory services for marketing agencies.
Board Advisory / NED
Attending or leading your monthly board meetings – providing ongoing accountability and voice of experience, making sure you’re focused on doing the right things and proactively pushing you and your leadership team to achieve your goals for the agency
Implementing board meeting processes and a reporting framework - ensuring that your board meetings are as effective a use of your time as possible and you’re measuring agency performance in the right way
Acting as your sounding board – a lot about running a successful agency is straightforward, but if you’re experiencing it for the first time it can seem anything but. Whatever the question you’re asking yourself, it’s likely that I’ve answered it before and can provide advice and a fresh perspective whenever needed
Strategic Consultancy
Setting and communicating a clear long-term vision for your agency, and creating a plan to achieve it
Helping define (or refine) your agency proposition and messaging to make sure that you stand out in a crowded market
Assessing your agency capabilities and services, and advising how you should evolve to meet the changing needs of your clients
Advising on organisational structures to ensure that your teams are set up in the right way to effectively and efficiently deliver great client work
Working with you to improve efficiency and make your agency more profitable
Growth Strategy
Go to market strategy - creating a sales & marketing strategy and a plan to deliver the growth you want to achieve
Growing the pipeline - working with you and your teams to identify ways to engage with prospects and generate high-quality sales opportunities
Pitching and winning new business - refining your process and how you present yourselves to improve pitch conversion rate
Retaining and growing client accounts - introducing new processes and training your client teams to make sure that they’re effectively growing their accounts
Measurement frameworks and growth KPIs - implementing the reports you need to track performance and analyse the effectiveness of your growth activities