I provide consultancy and advisory services to agency leaders to help you realise the full potential of your agency. This will look different for every agency depending on the size of your business, the challenges you’re facing or the goals you want to achieve, but typically it falls into 4 categories:
Board Advisory / NED - working with agency leaders at board level to provide ongoing advice and make sure that the business is on track to achieve its goals.
Strategic Consultancy - focused on addressing a particular challenge or achieving a specific objective.
Growth Strategy - helping retain and grow clients, generate a consistent pipeline and win new business.
Commercial Training - equipping your Sales and Client Services teams with the tools they need to succeed.
Learn more below, or get in touch to discuss how I might be able to help.
Consultancy and advisory services for marketing agencies.
Board Advisory / Non-Exec Director
Attending or leading your monthly board meetings – providing ongoing accountability and a voice of experience, making sure you’re focused on the right things and proactively pushing you and your leadership team to achieve your goals for the agency
Implementing board meeting processes and a reporting framework - ensuring that your board meetings are as effective a use of your time as possible and you’re measuring agency performance in the right way
Acting as your sounding board – whatever the question you’re asking yourself, it’s likely that I’ve answered it before and can provide advice and a fresh perspective whenever needed to help you make faster, better decisions
Strategic Consultancy
Setting and communicating a clear long-term vision for your agency, and creating a plan to achieve it
Helping define (or refine) your agency proposition and messaging to make sure that you stand out in a crowded market
Assessing your agency capabilities and services, and advising how you should evolve to meet the changing needs of your clients
Advising on organisational structures to ensure that your teams are set up in the right way to effectively and efficiently deliver great client work
Working with you to improve efficiency and make your agency more profitable
Growth Strategy
Go to market strategy - creating a sales & marketing strategy and a plan to deliver the growth you want to achieve
Growing the pipeline - working with you and your teams to identify ways to engage with prospects and generate high-quality sales opportunities
Pitching and winning new business - refining your process and how you present yourselves to improve pitch conversion rate
Retaining and growing client accounts - introducing the right processes to ensure that your Client Services teams are effectively growing their accounts
Measurement frameworks and growth KPIs - implementing the reports you need to track performance and analyse the effectiveness of your growth activities
Training your Sales and Client teams across the full client lifecycle, from lead generation through to client growth:
Understanding Needs - effective questionning skills to uncover a client’s real needs and motivations
Consultative Selling - tailoring your solutions to meet your client’s needs as a true consultant
Becomming a Trusted Advisor - helping your teams become an invaluable part of their clients’ ecosystem
Negotiating to Win - acheiving the best possible outcome from commercial conversations
Effective Meetings - providing a framework for running successful client meetings